Blogs

Startup Stories – Paying the Price of Starting Up 

By SETsquared-Bristol / 23rd October 2025

Bristol’s startup community gathered for our latest instalment of the Startup Stories series, where founders and experts shared candid insights into the financial and emotional challenges of early-stage business life. “Investor readiness takes everything you’ve got” – Simon Bates Simon Bates, founder of Actuation Labs, reflected on launching his business from his childhood home. He…

Is your tech business ready for an incubator?

By SETsquared-Bristol / 2nd September 2025

Caroline Thompson, SETsquared Bristol Centre Manager, reflects on what we look for when selecting new technology startups, and the questions to ask yourself before you apply to the incubator.   SETsquared Bristol has two incubation programmes, Quest and Propel, designed to support founders at every stage of their business development. Across our programmes we are currently incubating over…

Startup Stories – Spinout Edition

By SETsquared-Bristol / 28th July 2025

The latest panel event in the Startup Stories series, Spinout Edition, saw two University of Bristol spinout leaders share their journeys—from academic labs to building businesses to short funding runways and high-stakes team leadership.   “You do a bit of everything” – Harriet Bray  Harriet’s path at Zentraxa  Harriet Bray, previous COO at Zentraxa, began…

Startup Stories – From Idea to Exit

By SETsquared-Bristol / 16th April 2025

Bristol’s startup community came together recently for the fourth instalment of our SETsquared Bristol Startup Stories series, featuring two fireside chats exploring the founder journey – from the initial startup idea, to scaling and exit. Two founders at different stages, Laura Gemmell, founder of AI and data education company Taught by Humans, and Andrew Smith,…

Anna-Lisa Wesley: Founder folklore and fairytales – tech desperately needs new material

By SETsquared-Bristol / 27th November 2024

Anna-Lisa Wesley, Entrepreneur in Residence at SETsquared Bristol, reflects on the power of storytelling and needing new founder stories for our time. “Working in tech right now, we need some new heroes, heroines, new plots, new tools, new lessons. We desperately need new material.” Microsoft, Google, LinkedIn… these business stories, the founders that sit behind them and…

Kimberley Brook: Farewell – reflections from my time at SETsquared Bristol

By SETsquared-Bristol / 23rd September 2024

After a wonderful few years working with SETsquared Bristol, my time at the tech incubator has come to an end as I move on to a new role as Head of Memberships for Capital Enterprise.  I joined SETsquared Bristol in 2022 and became its Director in early 2023 with the aim to use my knowledge…

The least answered question when preparing for investment

By SETsquared-Bristol / 29th May 2024

Kevin Simmons, Entrepreneur in Residence at SETsquared Bristol, reflects on the best way to improve the odds of getting investment for your tech business. “No matter how ‘investor ready’ you may be, if the investor is not ‘ready’ for you, then your business will not secure the investment it desires.” “How do I make my business…

Startup advice from Kevin Simmons, Entrepreneur in Residence

By SETsquared-Bristol / 23rd January 2024

As part of our startup advice series with our Entrepreneurs in Residence (EiRs), we had a chat with the newest member of the team, Kevin Simmons, to hear his top tips for founders and startups. Tell us a bit about yourself including any hidden talents? My strongest dislike in life is ‘tell me about yourself’ questions.…

SETsquared Bristol’s guide to regional business support resources

By SETsquared-Bristol / 6th December 2023

We understand that it’s tough starting out with a new startup, so we’ve put together this guide to the business support services we offer, as well as other options available regionally.  General business support Incubation   SETsquared Bristol’s incubation programmes are for high-growth potential technology startups with a UK-registered business. Membership includes tailored business support, coaching,…

Putting founders first to ensure company survival

By SETsquared-Bristol / 6th July 2023

The journey of being a founder in a high-tech, high growth business can be both exciting and rewarding. However, without a founder’s focus, determination and tenacity the business has a high chance of failure, with 60% of all UK startups failing within their first 5 years.   This is why it is essential for a founding…