Insights

The Science Isn’t the Selling Point: Lessons from Founders

By SETsquared-Bristol / 7th April 2026

She spent nearly a decade on the science. Identified something that worked when nothing else did. Tested it. Patented it. Then she waited and nobody called. That was one of the most honest moments from our latest Founder Series session at SETsquared Bristol, where we explored what it really takes to turn research into a…

Life Sciences spotlight: GenomeKey

By SETsquared-Bristol / 6th March 2025

Next-generation life sciences company, GenomeKey, was recently awarded $11.4m to transform sepsis diagnosis and treatment. We had a chat with CEO, Dr Michael Roberts, to hear his story… GenomeKey at a glance: Market sector: Life Sciences Location: Bristol Number of employees: 25 Amount of funding raised: Over £16m Company growth status: Commercialisation Let’s start with GenomeKey’s…

Healthtech spotlight: SoleSense

By SETsquared-Bristol / 18th September 2024

A year on from SoleSense’s Best Elevator Pitch award at our flagship Tech-Xpo showcase, we had a chat with Founder and CEO, Caz Icke, to hear her story. SoleSense at a glance: Market sector: Healthtech Location: Bristol Number of employees: 3 Company growth status: Pre-seed Let’s start with SoleSense’s elevator pitch SoleSense is a wearable digital system…

Healthtech spotlight: Jack Fertility

By SETsquared-Bristol / 24th June 2024

Jack Fertility has recently launched its £500K fundraising campaign to bring the world’s first home-to-lab sperm test kit to market. We had a chat with Co-founders, Lily Elsner and Nick Shipley, to hear their story… Jack Fertility at a glance: Start date: 2022 Market sector: Healthtech Location: Oxford Number of employees: 3 Amount of funding raised: £125k + government…

Climatetech spotlight: Fathom

By SETsquared-Bristol / 20th May 2024

Fathom, a global leader in flood and climate risk, has recently announced its significant acquisition to Swiss Re. We had a chat with Co-founder, Dr Andrew Smith, to hear his story… Fathom at a glance: Start date: Incorporated 2013 Market sector: Insurance/Climatetech Location: Bristol/London Number of employees: 55 Amount of funding raised: £5m seed funding Company growth…

Amutri: Revolutionising 3D visualisation

By SETsquared-Bristol / 3rd April 2024

Following Amutri’s £1 million raise in grant and equity funding, we had a chat with CEO, Michael Calver and Product Manager, Masayuki Kishi, to hear their story… Amutri at a glance:  Let’s start with Amutri’s elevator pitch Amutri is building a revolutionary 3D Visualisation product that turns Computer-aided design (CAD) and Building Information Modelling (BIM) files into…

Green transport spotlight: Dash

By SETsquared-Bristol / 7th March 2024

Dash has recently launched its pilot for a green transport solution. We had a chat with Co-founder, Omar Mahamed, to hear his story… Dash at a glance:  Let’s start with Dash’s elevator pitch At Dash, we are building an eco-friendly vehicle sharing service that provides our communities with an affordable solution to vehicle ownership. We believe that…

Siloton: Photonics technology to prevent sight loss

By SETsquared-Bristol / 6th June 2023

Following our member company Siloton’s £470k raise, which will further fund its diagnostic imaging technology to prevent sight loss, we had a chat with Co-founder and CEO, Alasdair Price, to hear his story… Siloton key facts Start date: 1 April 2020 Market sector: Healthtech Location: Bristol Company growth status: Seed Stage In your own words, what does Siloton do? Siloton…

Milbotix: Transforming dementia care with SmartSocks™

By SETsquared-Bristol / 4th May 2023

Following our company Milbotix’s recent investment from Alzheimer’s Society and £1.15m in non-dilutive funding awards, we had a chat with CEO, Dr Zeke Steer, to hear his story… Milbotix key facts Start date: 24 February 2020 Market sector: Healthtech/wearables/IoT Location: Bristol and Oxford Number of employees: 8 Company growth status: Startup Milbotix is partnered with the UK Dementia Research Institute and University…