New Startups Join Bristol-Based Oracle Startup Cloud Accelerator

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SETsquared Bristol

Following successful first cohort, six new startups selected to leverage Oracle mentorship and cloud technology to grow their businesses.

On 10th July, Oracle announced the second class of startup participants for the company’s six-month Oracle Startup Cloud Accelerator program in Bristol. Oracle’s Startup Cloud Accelerator provides enriching, collaborative partnerships to enable next-generation growth and drive cloud-based innovation for startups throughout their journey.

Oracle’s UK program is delivered in partnership with SETsquared Bristol, who recently retained their title as ‘World’s Top University Business Incubator’. The startups selected by Oracle will also benefit from SETsquared’s full package of bespoke business support services, fully funded, providing a unique framework that nurtures the development of businesses at the forefront of tech innovation. Services include business coaching and mentoring, workshops, investor readiness training and events.

Run by members of Oracle’s research and development team, the Oracle Startup Cloud Accelerator provides mentoring from technical and business experts, state-of-the-art technology, a co-working space at Engine Shed, access to Oracle customers, partners and investors, and free Oracle Cloud credits. It also offers an ever-expanding global network of startup peers, as well as a global alumni program.


Selected from a competitive and diverse pool of applicants, the six startups in Bristol’s second cohort include:

  • Snap Tech: Snap Tech is changing the way the world shops. Snap Tech offer world class visual search tools for publishers, retailers and influencers in the fashion industry and beyond, leading consumers to exactly what they want to buy online through a blend of visual search, AI, and machine learning.
  • LettUs Grow: LettUs Grow design efficient irrigation and control technology for vertical farms. The aeroponic grow beds and farm management software help farmers achieve higher crop yields, reduce production costs and simplify their daily lives.
  • We Build Bots: We Build Bots has developed IntelAgent, an AI and analytics platform build for the contact centre. Working across web, messaging platforms, voice assistants and social, IntelAgent is changing the shape of customer service, and helping businesses save money, make money and delight customers.
  • Sauce: Sauce is a cloud-based video collaboration platform that empowers businesses to create video content with their teams and community globally, via their smartphones. The Sauce platform helps make video production easy, affordable and authentic by providing a seamless way to gather video footage from a large number of people, collaboratively review that footage while it is stored in the cloud and edit using the Sauce in-app editor or third party software. Sauce is available as an iOS, Android and Web app.
  • Gapsquare: Gapsquare is a leading provider of pay transparency and gender pay gap analysis. Gapsquare software provides insights into pay equity and reasons behind it, and provides companies with data driven recommendations for change.
  • ELEM: ELEM is a biomedical software technology company. Its technology is used to conduct medical trials “in silico” (replicating organs and physiological systems on Cloud-HPC) to test and improve medical devices and drug efficiency. It works with medical device companies, pharmaceuticals, CROs, biotechs and clinical groups.


“The startups in Bristol continue to raise the bar for global cloud innovation, and we are proud to welcome a select group of six to our second cohort,” said Reggie Bradford, senior vice president, Startup Ecosystem and Accelerator. “Following the success of our initial cohort in Bristol, we will continue to leverage our cloud expertise, leading cloud products, and global network to support their rapid growth.”

SETsquared Bristol Centre Director, Monika Radclyffe, said:

“We are delighted to welcome the six diverse tech startups to the Oracle Startup Cloud Accelerator programme, and into the SETsquared community. Lettus Grow and Gapsquare were already members of our high-tech incubation programme, and we are looking forward to supporting all six companies as they grow. First cohort achieved some great successes last year, and we are confident the new cohort will follow in their footsteps.”

Startups in the successful inaugural class include Interactive Scientific, Duel, GRAKN.AI, iGeolise and Trail.

Oracle offers residential and nonresidential startup programs that power cloud-based technology innovation and enable co-creation and co-innovation. The residential Oracle Startup Cloud Accelerator has locations in Austin, Bangalore, Bristol, Delhi–NCR, Mumbai, Paris, São Paulo, Singapore and Tel Aviv. Oracle Scaleup Ecosystem is the nonresidential, virtual-style program available for growing companies across the globe.


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